This post is part of Creating a Customer-Centered Organization.
How Philips Uses Net Promoter Scores to Understand Customers
This post is part of Creating a Customer-Centered Organization. To understand what your customers really think about your company, here’s one simple exercise: ask them to rate you on a scale of 0 to 10. Customers who give you a 9 or 10 are “promoters,” and would generally recommend you to a friend. People who […]
May 10, 2011
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New!
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.