Brimming with confidence after their recent success in China’s biggest cities such as Beijing and Shanghai, both foreign and local marketers have expanded into many smaller cities across the country. However, few have taken the bolder step of moving into China’s rural hinterland, consisting of 750 million consumers. This market was estimated at around RMB 2.9 trillion ($426 billion) in 2009 — twice as much as it was in 2000.
Marketing to Rural China
Brimming with confidence after their recent success in China’s biggest cities such as Beijing and Shanghai, both foreign and local marketers have expanded into many smaller cities across the country. However, few have taken the bolder step of moving into China’s rural hinterland, consisting of 750 million consumers. This market was estimated at around RMB […]
December 06, 2010
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.
Learn More & See All Courses
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.