One of the most enticing possibilities for Facebook is helping businesses identify, cultivate and leverage customer advocates among its billion users. Facebook’s current challenges with Sponsored Stories are significant, of course. Identifying users who “like” an advertisement as advocates, without clear and explicit permission, violates the basic trust that real advocacy requires.
Solving Facebook’s Customer Advocacy Challenge, and Yours
One of the most enticing possibilities for Facebook is helping businesses identify, cultivate and leverage customer advocates among its billion users. Facebook’s current challenges with Sponsored Stories are significant, of course. Identifying users who “like” an advertisement as advocates, without clear and explicit permission, violates the basic trust that real advocacy requires. As Influitive CEO […]
June 21, 2012
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.