Over the last year, a new app has been changing the way people get limos in some major cities in the US. Uber — founded by Garrett Camp, Oscar Salazar, and Travis Kalanick, and launched in 2010 in San Francisco — allows people to get and pay for taxi rides easily. Here’s how it works: after you have signed up for an Uber account, you can launch the smart phone app and instantly find limos or town cars equipped with the service. One click hails them, and the nearest driver comes and picks you up. At the end of the journey, your driver charges your account. No standing in the rain trying to hail a cab. No grabbing for cash or fiddling with credit cards.
Uber and the Delicate Business of Creating a Platform
Attracting customers and suppliers is harder than it first appears.
August 24, 2012
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.