Amazon.com announced last week that it would purchase Goodreads, a social network for bookworms. As the “world’s largest site for readers and book recommendations,” Goodreads can help make Amazon the definitive place to go for book-related information. But does Amazon really need that help? The company is already the biggest provider of book advice, with its top-secret personalized recommendation algorithms, trusted user reviews, and inside-the-cover previews. So what makes Goodreads such an attractive acquisition?
With Goodreads, Amazon Fills Out an Advice Portfolio
The online retailers’ acquisition reflects a strategy of advice consolidation that others are pursuing, too.
April 02, 2013
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.