In 2010, Nike launched the Nike+ app, which allowed runners to track and share their paths via Twitter and Facebook. But it wasn’t only the transparency to running routes that made the interaction compelling.
Market to Millennials by Getting Out of the Way
It’s more like hosting a party than running a campaign.
December 09, 2015
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.