Cisco is an easy company to admire. Its successes command global respect; its failures deserve serious scrutiny. But the tech giant’s most recent Flip flop merits special focus. Cisco’s clever little camcorder collapse provides picture-perfect insight into a pervasive innovation pathology: Ignoring — or disrespecting — the obvious.
Cisco’s Flip Flop and (Mis)Managing the Obvious
Cisco is an easy company to admire. Its successes command global respect; its failures deserve serious scrutiny. But the tech giant’s most recent Flip flop merits special focus. Cisco’s clever little camcorder collapse provides picture-perfect insight into a pervasive innovation pathology: Ignoring — or disrespecting — the obvious. The company promised back in 2009 to […]
April 18, 2011
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New!
HBR Learning
Digital Intelligence Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Excel in a world that's being continually transformed by technology.