Unless you’re planning to spend the holidays curled up under your bed, you’ve probably been participating in this year’s shopping season. Although dampened somewhat by the economic climate and job uncertainty, the five+ weeks from late November through the end of the calendar year represent more than $500 billion in sales — or approximately 40% of the entire year’s retail revenue in the U.S. — and even more for some kinds of businesses.
Could Fewer Products Lead to More Profits?
Unless you’re planning to spend the holidays curled up under your bed, you’ve probably been participating in this year’s shopping season. Although dampened somewhat by the economic climate and job uncertainty, the five+ weeks from late November through the end of the calendar year represent more than $500 billion in sales — or approximately 40% […]
December 21, 2010
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.
Learn More & See All Courses
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.