“Kaiea” is Hawaiian for ‘rising tide.’ I grew up in Hawaii, and “kaiea” is one of my favorite words. I like its meaning, the memories and images of the Pacific Ocean it conjures up and how it sounds onomatopoeic to me (like a wave crashing on the rocks), especially during Chicago winters.
The Rising Tide Lifts One Boat Most of All
Forget pie-splitting. This ocean idiom is the new reality of category growth.
April 05, 2013
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.