If you’re on social media, you’ve seen them: ads dressed up to look (almost) exactly like normal tweets, Facebook posts, and LinkedIn updates from your friends and followers. They’re called native social ads, and while user opinions vary from indifference to annoyance, the results would seem to speak for themselves.
When (and Why) to Pay for Tweets
What one company has learned about using social ads effectively.
August 11, 2014
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.
Learn More & See All Courses
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.