For the past two and half years, we have been interviewing executives in multinationals around the world about their biggest challenges. One recent interview stood out. Tomas* is a regional vice president in Santiago, Chile He works for a European company with operations throughout the globe. When we met, he expressed deep frustration with his home office in Germany. Executives there had repeatedly shut down his attempts to develop a modified product for the Latin America market. Despite the negative response, Tomas kept trying. He explained to us why the product needed to change, why the modification would benefit his company, its distributors, and most importantly, its customers. Listening to him, it was clear he is passionate about his idea. He believes the new offering would revolutionize not only his region, but other markets as well. Given his extensive experience in the industry and with the company, it is hard not to believe him. So why don’t the home office executives?
Finding Great Ideas in Emerging Markets: The Idea in Practice
For the past two and half years, we have been interviewing executives in multinationals around the world about their biggest challenges. One recent interview stood out. Tomas* is a regional vice president in Santiago, Chile He works for a European company with operations throughout the globe. When we met, he expressed deep frustration with his […]
January 27, 2012
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New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.