In the best of times or the worst of times — or even in unusually uncertain times — the prevailing opinion about how risky it is to do business is never unanimous. Opinions can be classified into four risk attitudes: Pragmatists, who believe that the world is uncertain and unpredictable; Conservators, whose world belief is of peril and high risk; Maximizers, who see the world as low-risk and fundamentally self-correcting; and Managers, whose world is moderately risky, but not too risky for firms that are guided properly.