If a senior executive recommended to his Board that it invest $50m acquiring another company, and when asked what the company’s numbers look like he said: “I don’t know, there aren’t really any figures, it just feels right to me,” you might suspect that the senior executive would be invited to spend more time in his garden.
Evidence that Olympic Sponsorship Can Work
If a senior executive recommended to his Board that it invest $50m acquiring another company, and when asked what the company’s numbers look like he said: “I don’t know, there aren’t really any figures, it just feels right to me,” you might suspect that the senior executive would be invited to spend more time in […]
August 06, 2012
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.
Learn More & See All Courses
New!
HBR Learning
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.