My children are now old enough to go downstairs and turn on the TV by themselves. It’s an important moment in their lives — and the lives of their parents. The children have the independence of choosing what they watch, and the parents have the opportunity to stay in bed on a weekend morning. This developmental stage has been in place for decades and, I confess, it’s one I secretly looked forward to.
James Bond, Dunder Mifflin, and the Future of Product Placement
The search for an alternative to interruptive ads.
June 23, 2016
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.