Intel’s restructuring announcement last week describes its plans to reduce headcount by 12,000, or 11% of its workforce, and to seek growth in markets such as the Internet of Things (IoT) and Data Center Processing. The personal computer (PC) chip market that the company dominated for over three decades, and which accounted for the bulk of its sales during that period, is now in decline, and accounts for only 50% of revenues, down from 65% in 2012. Tablets and smartphones now outsell PCs, but Intel’s chips have lagged in that market, which uses processors designed by ARM and made by companies such as Qualcomm.
What Intel Needs to Remember About Marketing
Industry dominance isn’t just about technological superiority.
April 25, 2016
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HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.