In the Fall of 2012, shortly before the most well-known creativity index in Germany was about to be published (Manager Magazine Kreativ Index), two leading advertising agencies in Germany, Jung von Matt and Scholz & Friends, announced that they would not participate in any creative or advertising award competitions in 2013.
Say Goodbye to Creativity Awards
There are better ways to assess an agency’s abilities.
February 27, 2013
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New!
HBR Learning
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.