A New Year’s Eve tweet announced the launch of the Nike Community Forum. You could be forgiven for not noticing. Today, promotion of the forum has been removed from the site’s navigation bar, and social media conversations regarding the forum are next to none. Yet the Nike Community Forum is one of Nike’s greatest opportunities — a way to bring its Nike+ mobile users to their website (an e-commerce conversion opportunity) and create a truly active and engaging ecosystem of athletes.
Nike’s Forum Shows the Promise and Peril of Community
A good forum has to be either informational or conversational.
March 25, 2014
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.