In the week before Apple’s release of its latest generation of iPhones, a lesser-known Chinese upstart, Xiaomi, had a launch party for its new Mi3 phones. Led by its Steve Jobs-inspired CEO Lei Jun, the company has experienced breakneck speed since its first smartphone launch in October 2011. With a business model of at-cost hardware and software up-selling, it recently raised its 2013 sales targets from 15 million smartphones to 20 million, and is now gazing abroad.
Can Chinese Smartphone Darling Xiaomi Compete in Western Markets?
Consumer brands must understand the social and emotional jobs their products are doing.
September 24, 2013
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.