On September 29, 2015, Techdirt posted “You Can Now Turn Off Ads On Techdirt,” explaining all the reasons why they were granting readers the power to not see ads. Perhaps most telling was this line: “We’re going to allow you to decide how you best want to support this site and trust you to figure out the best way, rather than forcing the choice upon you.” But note who still holds the power, or agency, in this non-negotiation: it’s the publisher, not the reader.
Ad Blockers and the Next Chapter of the Internet
The balance of power is shifting.
November 06, 2015
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HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.