We’ve all heard the axiom that to persuade others effectively, we have to win both the hearts and minds of our audience. For people who are naturally persuasive (or overwhelmingly charismatic) this comes naturally. The rest of us have to cultivate the ability to persuade others. All too often winning hearts and minds feels like a paradox. Why? People are complicated and so are the problems we’re solving. Trying to leverage both emotion and logic can actually make us less influential if we don’t have a plan.
Focus on Winning Either Hearts or Minds
Choosing one approach will make your message more persuasive.
May 20, 2015
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Persuading Others Course
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How to convince the unconvincable.
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New!
HBR Learning
Persuading Others Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Persuading Others. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to convince the unconvincable.