Many companies have soared on the wings of radical ideas, from Polaroid’s instant camera to the sharing economy of firms like Airbnb.
What the World’s Best Restaurant Knows About Keeping Its Creative Edge
Chef Massimo Bottura’s two rules have allowed his restaurant to stay on top.
June 29, 2018
Summary.
Chef Massimo Bottura made headlines when his restaurant, which served radically reinvented Italian dishes in a culture that tends to place a premium on tradition, won the top spot on the World’s 50 Best Restaurants list not once, but twice. In this piece, the author shares two major takeaways from Bottura’s success around how an innovative organization can keep its creative edge: First, always keep evolving. Second, reward novelty over predictability. These simple guidelines have a lot to offer not just restaurants, but any business looking to maintain creativity over the long term.
New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.
Learn More & See All Courses
New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.