I spent a decade of my life — from 6th grade through college — practicing and performing my viola. I loved the music itself, but I really enjoyed the relationships and experiences it provided. I got to tour the country performing or competing. I was part of a string quartet that earned $200-an-hour playing weddings, conferences and even cruise ships — not a bad gig for a 16 year old. But at a certain point, it became clear that it wasn’t a viable career for me. The road ahead as a professional musician required even more investment in schooling with an uncertain payoff. Symphony spots were rare and competitive, and perhaps more to the point, I doubted I was good enough.
How Category Creation Is Reinvigorating Classical Music
Instead of selling tickets to live symphonies, the Piano Guys are reaching new audiences on YouTube.
July 29, 2013
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HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.