With the appearance of each new device, the experts have weighed in on what it will mean for the future of advertising. In the late 1930s, industry commentators worried about whether advertising could ever succeed on television screens. A letter to the editor of The New York Times asserted, “It will prove difficult to prepare and present a television advertising message”, while the author of Television: A Struggle for Power claimed “there is considerable doubt that advertising will be successful when presented to the eye as well as the ear.” So, there are always skeptics. And that’s not a bad thing: they motivate the dreamers among us to prove them wrong.
In the Multiscreen World, Context Is King
It’s how, when, and why people use their devices that should matter, not the devices themselves.
March 08, 2013
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.
Learn More & See All Courses
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.