With the appearance of each new device, the experts have weighed in on what it will mean for the future of advertising. In the late 1930s, industry commentators worried about whether advertising could ever succeed on television screens. A letter to the editor of The New York Times asserted, “It will prove difficult to prepare and present a television advertising message”, while the author of Television: A Struggle for Power claimed “there is considerable doubt that advertising will be successful when presented to the eye as well as the ear.” So, there are always skeptics. And that’s not a bad thing: they motivate the dreamers among us to prove them wrong.