The business case for corporate social responsibility (CSR) is becoming easier and easier to make. You can argue that it boosts a company’s brand, manages risk, and just plain saves money. But perhaps most importantly the general public is clamoring for companies to enact good, fair business practices — and most of that public pressure comes through social media.
How the Voice of the People Is Driving Corporate Social Responsibility
Being a good company means working with (not against) the tide of social media.
July 17, 2013