Way back in the first decade of the new millennium, when Craigslist seemed like the biggest threat facing newspapers, founder Craig Newmark paid visits to lots of media companies and media conferences. Yes, his site was definitely taking classified advertising away from papers, he would say. But newspapers were still spectacularly profitable, he’d add, and might be just fine if they weren’t so intent on preserving those profit margins.
Jeff Bezos Brings His Low-Margin Ways to Newspapers
He didn’t buy in expecting a 20% annual return on his investment. And that’s progress, of a sort.
August 06, 2013
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Strategy Planning and Execution Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.