We tend to romanticize entrepreneurs, inventors, and great business minds. We have this notion that they are a rare breed of people who are lucky enough to be hit by strokes of brilliance that the rest of us can’t even fathom. In these moments, they dream up the next great idea — the light bulb, the automobile, the iPhone, Twitter — and then they wake up and execute their visions and become legends. But the truth is that science doesn’t work that way, and neither does business. To succeed, we really need to trade in our blue sky brainstorming sessions for some old fashioned trial and error.
To Make a Better Bet, Use Trial and Error
What assumptions can you prove wrong today?
July 07, 2014
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Decision Making Course
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Practical ways to improve your decision-making process.
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New!
HBR Learning
Decision Making Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Decision Making. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Practical ways to improve your decision-making process.