The vast amount of personal information people post on social media sites, combined with the fact that social media companies can now link online behavior to physical locations is creating the biggest shift in marketing since the onset of the Internet. Micro-targeted ads were only the first step; now companies can easily link anyone’s social media profile to their web-browsing habits, and sell that information to anyone who’s interested. Google, Apple, Facebook, Microsoft, and others are, predictably, jockeying for lead position.
PR and Ethics in the Battle for Location-based Data
The vast amount of personal information people post on social media sites, combined with the fact that social media companies can now link online behavior to physical locations is creating the biggest shift in marketing since the onset of the Internet. Micro-targeted ads were only the first step; now companies can easily link anyone’s social […]
May 24, 2011
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.