No profession in business has a more complex reputation than sales. When we think of salespeople — from Willy Loman in Death of a Salesman to Donald Trump to Steve Jobs — all kinds of contradictory ideas and images jangle in our minds. They can be persuaders and bullies, seducers and rogues, dream-makers and charlatans. But without them, no business exists.
The Most Important Predictor of Sales Success
No profession in business has a more complex reputation than sales. When we think of salespeople — from Willy Loman in Death of a Salesman to Donald Trump to Steve Jobs — all kinds of contradictory ideas and images jangle in our minds. They can be persuaders and bullies, seducers and rogues, dream-makers and charlatans. […]
June 27, 2012
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.