You would think that savvy, sophisticated companies would have an easy time figuring out whether a move they are considering would blow up on them, wouldn’t you? And yet, in the last few weeks we’ve seen some amazing examples of firms that seem to be tone deaf about how their customers feel about them.
Bank of America: A Case Study in Tone Deafness
You would think that savvy, sophisticated companies would have an easy time figuring out whether a move they are considering would blow up on them, wouldn’t you? And yet, in the last few weeks we’ve seen some amazing examples of firms that seem to be tone deaf about how their customers feel about them. Take […]
November 02, 2011
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New!
HBR Learning
Strategy Planning and Execution Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.