Aggressive moves by airlines to migrate frequent flyer metrics from miles flown to dollars spent have caused bargain-hunting road warriors worldwide to whine about “disloyalty programs.” A PriceWaterhouseCoopers review suggests roughly 45% of flyers would lose under the new schemes. Conversely, about 40% would benefit.
Why Your Customer Loyalty Program Isn’t Working
And why Walmart’s is.
March 10, 2015
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New!
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.