Walmart recently lost $20 billion in market cap in one day, in part because its leadership admitted it needs to invest more into its e-commerce operations. Walmart isn’t the only retailer struggling with selling on the web — most brick and mortar stores are, too. In 2013, Target even told the Securities and Exchange Commission that “digital sales represented an immaterial amount…of total sales.” With Amazon having such a big head start – claiming a customer base of 244 million in 2014, it’s hard to see how brick-and-mortar retailers can catch up.
How Walmart Can Start Competing Online
The potential of loyalty programs.
October 21, 2015
New!
HBR Learning
Strategy Planning and Execution Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.
Learn More & See All Courses
New!
HBR Learning
Strategy Planning and Execution Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.