This post is part of the HBR Insight Center Growing the Top Line.
Patagonia’s “Buy Less” Campaign May Lead to More Revenue
This post is part of the HBR Insight Center Growing the Top Line. Patagonia has always behaved as a maverick company, and its concern for sustainability has led it to pursue a new initiative: it’s now actively encouraging consumers to buy less of Patagonia’s new apparel. The company intends to influence consumer behavior in order […]
October 03, 2011