A consumer advocate can be your brand’s best friend. They spend 13% more than the average buyer and refer business that equals 45% of the money they spend, according to Satmetrix. The rise of these brand influencers has spawned quite a bit of buzz in recent months for companies thinking this could enhance their marketing campaigns. Some have even started paying influencers for their time to boost some initial success. After all, if the influencer loves the brand and the fans love the influencer, then the fans will love the brand, right?
Yes, Marketers, You Should Pay Your Influencers
And other tips for managing your biggest fans.
August 22, 2013
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New!
HBR Learning
Digital Intelligence Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Excel in a world that's being continually transformed by technology.