Early last year, I helped craft a presentation for a gathering of senior managers at a clothing company. Looking for a hook, I asked questions about previous eras when its leaders faced challenges like the ones they face today.
Why Marketing Needs to Hire a Corporate Folklorist
To convey your company’s identity, purpose, and value in a powerful way.
July 15, 2014
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HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.