While summer blockbusters like The Avengers and The Dark Knight Rises saw record highs, Hollywood recently set a new record — and not one the industry should be proud of. Disney’s John Carter, which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined. Disney admitted its studio would have an operating loss of $80-$120 million, making the film arguably the biggest flop of all time.
Using Analytics to Predict Hollywood Blockbusters
In the wake of epic flops, the industry needs to rely on more than just gut checks.
October 11, 2012
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Excel in a world that's being continually transformed by technology.