If companies are individuals, they often seem to have dissociative identity disorder. For many organizations, each division, function and channel has its own personality. And, frequently, there are no core corporate values consistently reflected from communications across the enterprise, so that various departments have no common ground from which to work.
Companies Have Split Personalities
How to lead with one identity.
February 26, 2013
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Writing Skills. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Capture your audience's attention with smarter emails, Slacks, memos, and reports.