The only sustainable way to build a business these days, we are told, is to be straight with your customers. Today’s sophisticated consumers, armed with the tools of the Internet and social media, just won’t put up with poor service, hard-sell tactics, hidden fees, bundling stuff we don’t want with stuff we do, or other business strategies meant to take advantage of our laziness, limited attention, stupidity, or lack of options.
Sometimes Customers Are Pretty Stupid
The only sustainable way to build a business these days, we are told, is to be straight with your customers. Today’s sophisticated consumers, armed with the tools of the Internet and social media, just won’t put up with poor service, hard-sell tactics, hidden fees, bundling stuff we don’t want with stuff we do, or other […]
March 21, 2012
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HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.
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New!
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.