The use of content marketing has grown exponentially in recent years, and in 2015, Content Marketing Institute found that 88% of B2B marketers are now using content marketing. A lot of these efforts have focused on positioning senior executives as thought leaders, but limiting yourself to content by only those in the C-suite also limits your impact.
Content Marketers Should Find Spokespeople Outside the C-Suite
Executives aren’t your only thought leaders.
January 07, 2016
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.