This post is part of the HBR Insight Center Marketing That Works.
Build Brands Apple’s Way
This post is part of the HBR Insight Center Marketing That Works. Not long ago, market research shop Millward Brown released a ranking of the world’s most valuable brands. For the first time, Apple topped the list. The value of its brand was $153 billion, up 84 percent year on year. Yes, Apple spends lavishly […]
July 25, 2011
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.