Miracle Whip’s latest campaign is intended to be provocative. “Are You Miracle Whip?” asks us to take sides: do you love the not-quite-mayonnaise or hate it?
Miracle Whip, Marmite, and the Love-It-or-Hate-It Brand
Miracle Whip’s latest campaign is intended to be provocative. “Are You Miracle Whip?” asks us to take sides: do you love the not-quite-mayonnaise or hate it? Some commentators like Robert Passikoff think that encouraging people to hate a brand is a risky move, but in reality the campaign is simply following a tried-and-tested approach to […]
March 01, 2011
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HBR Learning
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.