Over 90 minutes into the meeting, the frustration boiled over into anger. The product manager, who had come up with what he thought was an airtight, iron-clad, compelling and irrefutable business case for launching a fairly clever innovation, completely failed to persuade the impassive CMO.
The Key Mistake Undermining Your Pitch
You won’t be persuasive if you haven’t done your homework.
November 26, 2012
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New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.