The cost of recruiting and retaining new salespeople was bleeding Martin Miller’s Gin company dry. That is, until two and a half years ago when CEO Jacob Ehrenkrona had a bright idea for tapping into a new part-time salesforce.
Why a Gin Company Hired Musicians as Part-Time Salespeople
They were already in the right places.
September 10, 2015
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New!
HBR Learning
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.