There’s a chasm widening between old school and new school marketers. New school marketers, typically those closer to social marketing channels targeted at Millennials, are telling me they’re having a hard time getting their projects funded internally because old school marketers in the C-suite don’t understand the new context and metrics driving social marketing.
How to Ditch Marketing And Make Friends
Newsroom hustle can amplify your brand.
July 17, 2013
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.