Just how personal do customers want their experience to be with a company when making a purchase? A few years ago, customers might have said that a company’s attempts to offer a unique and personalized experience felt too much like stalking. Now, with so much time spent online, those expectations have changed.
How One Company Used Data to Rethink the Customer Journey
Consumers want to buy at the right time for them.
August 23, 2016
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Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.
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New!
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.