For the last 75 years products (both durable goods and software) were built via Waterfall development. This process forced companies to release and launch products by model years, and market new and “improved” versions.
Why Continuous Deployment May Mean Continuous Customer Disappointment
Lessons from Tesla and Adobe.
January 08, 2014
New!
![](/resources/css/images/hmm/HBR-learning-icon.png)
HBR Learning
![](/resources/images/hmm/Course_Illustrations/Customer_Focus_Course/topic_landing_page_1400.png)
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.
Learn More & See All Courses
New!
HBR Learning
![](/resources/css/images/hmm/HBR-learning-icon.png)
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.
![](/resources/images/hmm/Course_Illustrations/Customer_Focus_Course/topic_landing_page_1400.png)