Life insurance is – or should be – a central element in most households’ financial planning. Yet life insurance sales have been on a steady decline for years. According to LIMRA, the life insurance industry trade association, the number of individual holders of life insurance in the U.S. dropped 45% – from 17.7 million to 9.7 million – between 1990 and 2010. Only 44% of households had any life insurance in 2010, which is a 50-year low. In 1960, it was 72% of households.
How Life Insurers Can Bring Their Business into the 21st Century
Four ways to modernize the industry.
March 25, 2015
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Learn how to keep your customers—and their most important needs—front and center.