One of the most inspiring things to come out of the horrendous recent events in Boston and West, Texas, was the outpouring of help from ordinary people. In Boston, people ran toward the blast site to help victims, or opened their doors to stranded marathon runners so they could rest, make calls if needed, and then gave them rides to wherever they needed to go. In West, firemen who had never seen such a horrific explosion walked into the flames to try and save lives — in some cases losing their own. If there are any doubts that humans have a deep instinct for helping others, such events wipe those away.
Guidelines for Cultivating Customer Altruism
Tapping into the natural human instinct to help your neighbor.
May 03, 2013
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New!
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.