Making creative expertise a lasting part of your company means more than just hiring a few designers. You also have to retain, direct, and eventually promote them — something that managers from other backgrounds can find daunting. Recommendations often fall into tired caricatures: creatives are temperamental, they demand constant stimulation, they should be indulged. Creative professionals do fare better when they’re given flexible schedules, meaningful work, and license to fail — but then, so do the rest of us.
Managing Designers on Two Different Tracks
How to make the most of your creative talent.
December 17, 2013
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New!
HBR Learning
Leading People Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Leading People. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
What you need to know about being in charge.