Many executives start presentations about products or initiatives with a vague theme statement, often expressed with as much pith as a puff of smoke: “We have a new focus on customer satisfaction,” or “Our current strategic goals are execution and innovation.” But this approach is not only lacking but lackluster. Did Shakespeare begin Hamlet by saying “This is a play about indecision”? Of course not.
For Better Presentations, Start with a Villain
Then add a victim. Then be the hero.
November 12, 2015
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New!
HBR Learning
Writing Skills Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Writing Skills. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Capture your audience's attention with smarter emails, Slacks, memos, and reports.