News hit this past summer that Boston’s Kiss 108 (a youth-driven radio station partial to Katy Perry and Lady Gaga) re-upped its contract with longtime morning host Matt Siegel through 2016. That may sound unremarkable — until you realize that Siegel, a balding Baby Boomer, has already held the perch for over three decades. How, exactly, has this 61-year-old avoided the dire fate of so many of his disc jockey peers in a crumbling industry that’s been decimated by the advent of satellite radio and online powerhouses like Pandora and Spotify ?
Only Your Brand Will Save You
News hit this past summer that Boston’s Kiss 108 (a youth-driven radio station partial to Katy Perry and Lady Gaga) re-upped its contract with longtime morning host Matt Siegel through 2016. That may sound unremarkable — until you realize that Siegel, a balding Baby Boomer, has already held the perch for over three decades. How, […]
October 25, 2011
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New!
HBR Learning
Career Management Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Career Management. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
What's your next career move? Learn how to set yourself up for success.